Note: This is very much a work in progress. Comments welcome!
So you’ve decided to strike out on your own, by freelancing or start a company. The first day you get up, you realize you’re free. No office, no working hours, no one staring over your shoulder, no constant pressure to have your butt in a chair doing nothing. Great, right?
Well, kind of. The first month works great: you’re super productive and everything gets done in two hours, and then you go home and watch TV the rest of the day. Then your subconscious realizes that if you stay home, you can do nothing but watch TV and surf the web all day, right away.
So you go to coffee shops and libraries. For free, or the price of a latte, you can get wireless, and work with fewer distractions. [1]
There’s only one other big problem: the alarm clock.
[1] If that’s too much angling for seats for you, you can also find a good coworking space for a few hundred bucks a month.
The alarm clock
The alarm clock is, biologically speaking, the enemy. Studies almost universally seem to show that having less sleep is the equivalent of taking the stupid knob on your brain and turning it up, all day. Any machine that interrupts your natural sleep cycles can’t be good; in nature, it’s essentially the equivalent of having a (mostly) friendly bear wander by your hut at 6 am every morning; you wake up groggy, stressed out, forced into action. An entire company was started and funded around avoiding it.
So, naturally, the first thing you do, once you’re free, is turn it off. The only problem: You’re a night owl. So now you have random hours. Every day you wake up, and you’re not sure what time it’ll be.
Do you just head to the same cafe, whether it’s open for 12 hours or 4?
Cognitive Load
One of the hidden advantages of regular office hours in a regular office is reduced cognitive load. If you have to work every day, but you’re not sure where or when, you spend time thinking and processing: “Is this place open? Is it worth it to commute 30 minutes if they’re going to close at 5? Maybe I should just stay home today. I wonder what’s on my email.”
Continued for too long, this thinking drains your reserve of mental energy, before you’ve gotten to work.
With a rigid, defined procedure, none of this thinking takes place: You roll out of bed, put on your clothes, do whatever and in 30 minutes you’re in the office. And you haven’t had to make any decisions yet. Your mental energy is saved for when you get in and tackle the first work-related problem.
That’s the benefit of reduced cognitive load.
Morning Routine 2.0
Does this mean that you, the freewheeling self-employed freelancer, need to don a suit every single day, set your alarm clock for 4 in the morning, and go for a run of 1.8 miles before coming in for a coffee and commute to the office?
Fortunately, it doesn’t.
The most important thing that you need to have in the morning is not super rigid rules, but a set of algorithms that reduce cognitive load.
Most likely, in the morning, you’re making the same set of decisions, over and over again:
- What should I wear?
- Where should I work?
- What am I working on today?
- How long should I work?
For a full-time employee, these sets of questions have the same answer, every single day. Regardless of whether you’re feeling great or tired, regardless of what you have to do that day or what appointments you have, you have to answer these questions with the same location and the same time.
Using the same answer every day may be easy, but it doesn’t always fit. Sometimes you’re taking calls and networking all day; sometimes there’s a tropical hurricane heading past your state and it’s pouring buckets for the next week.
So, instead of a morning routine, have a morning algorithm. Here’s one I’m starting to use:
- Pick out clothes the day before, based on weather and schedule.
- If I have to take calls that day: pull out the laptop and work from home (It’s hard to take calls in a public space).
- If there’s a meeting/event to go to: find a place to work near the meeting place
- If it’s before X o’clock: Work at the faraway office (most productive for long blocks of time)
- If it’s after X o’clock: Work at a nearby coffee shop.
With whatever algorithm you use, the instructions should be so simple, straightforward and brain dead that you can apply them in 5 seconds without questioning them. And once you’ve polished your algorithm over a few weeks of use, you should always follow it to the letter. Amend it with the greatest caution, because once you start changing it every morning, the benefits of reduced cognitive load disappear.
By doing all your thinking beforehand, you can save your brain cells for when your routine is over and your real work begins.






